ARTICLE
On March 1, 2022, faith-based, nonprofit senior living organization UMRC & Porter Hills, serving older adults across Michigan, announced a new brand and name for its corporate umbrella: Brio Living Services. As stated in it's website, "Our new name embodies our important work of bringing joy and verve to older adults and their families." ‘Brio’ means life, vivacity, enthusiastic vigor – the very aspects of joyful living we aim to provide for older adults and our team members. Brio Living Services captures our focus on ensuring the highest level of independence and vibrancy for older adults to live their best lives. “After working together during the toughest possible circumstances during COVID-19, our organization is ready to begin looking forward again,” Brio Living Services president and CEO Steve Fetyko said in a blog post of the Michigan Conference of the United Methodist Church. “The time is right to unify under one name that truly embodies the important work we do of bringing life, joy, and vigor to older adults and their families.” In 2019, Porter Hills, a senior living provider with Presbyterian history, affiliated with UMRC, founded by the United Methodist Church. Porter Hills was founded in 1970 by a group of friends who set out to provide gracious living primarily for women of moderate means. This was the same kind of benevolent spirit that inspired UMRC, and it continued to drive Porter Hills as it expanded throughout the greater Grand Rapids area. Together, UMRC & Porter Hills offered more than a dozen retirement communities in addition to delivering social and medical support services to people who wish to remain in their own homes. Click here to watch the video introducing the new brand name. Source: Michigan Conference, United Methodist Church
On March 1, 2022, faith-based, nonprofit senior living organization UMRC & Porter Hills, serving older adults across Michigan, announced a new brand and name for its corporate umbrella: Brio Living Services. As stated in it's website, "Our new name embodies our important work of bringing joy and verve to older adults and their families."
‘Brio’ means life, vivacity, enthusiastic vigor – the very aspects of joyful living we aim to provide for older adults and our team members. Brio Living Services captures our focus on ensuring the highest level of independence and vibrancy for older adults to live their best lives.
“After working together during the toughest possible circumstances during COVID-19, our organization is ready to begin looking forward again,” Brio Living Services president and CEO Steve Fetyko said in a blog post of the Michigan Conference of the United Methodist Church. “The time is right to unify under one name that truly embodies the important work we do of bringing life, joy, and vigor to older adults and their families.”
In 2019, Porter Hills, a senior living provider with Presbyterian history, affiliated with UMRC, founded by the United Methodist Church. Porter Hills was founded in 1970 by a group of friends who set out to provide gracious living primarily for women of moderate means. This was the same kind of benevolent spirit that inspired UMRC, and it continued to drive Porter Hills as it expanded throughout the greater Grand Rapids area. Together, UMRC & Porter Hills offered more than a dozen retirement communities in addition to delivering social and medical support services to people who wish to remain in their own homes.
Click here to watch the video introducing the new brand name.
Source: Michigan Conference, United Methodist Church